Serving homeowners across Greater Milwaukee and Southeast Wisconsin.
Milwaukee Fireplace Store, Showroom & Installation Experts
For over 30 years, American Heritage Fireplace has helped Milwaukee-area homeowners find, install, and maintain the perfect fireplace. Our 6,500 sq ft showroom on S. 13th Street features dozens of working gas, wood, and electric fireplaces, stoves, and inserts, so you can see and feel the difference before you buy. Family-owned since 1992, licensed, and insured.
- Premium Showroom Experience
- Expert Installation Team
- Two-Location Service Coverage
Talk to an Expert
5.0★ from 100+ Reviews
Start Your Fireplace Project
Tell us what you are looking for and our team will help you find the right fireplace for your home. All requests answered within 24 hours.
Booking Form
Visit Our Milwaukee Showroom
We proudly serve homeowners throughout Milwaukee and the surrounding communities, including Wauwatosa, Brookfield, New Berlin, West Allis, Greenfield, Oak Creek, Franklin, Bay View, Shorewood, Whitefish Bay, Greendale, Hales Corners, Cudahy, South Milwaukee, Menomonee Falls, Elm Grove, and across Waukesha County, Lake Country, Ozaukee County, and Washington County
4475 S. 13th St., Milwaukee, WI 53221
Free off-street parking. After-hours appointments available.
Our Services
Fireplace Installation, Upgrades & Showroom Guidance
New Fireplace Installation
Gas, wood, and electric fireplaces installed by our certified Milwaukee team, from planning through final finish.
Fireplace Upgrades & Remodels
Modernize an outdated fireplace with new surrounds, stonework, and mantels.
Fireplace Inserts & Conversions
Convert an inefficient wood-burning fireplace to clean, convenient gas, or upgrade an aging insert.
Gas Fireplaces
Efficient, clean-burning gas fireplace installations designed for comfort, convenience, and modern home aesthetics.
Electric Fireplaces
Low-maintenance electric fireplace solutions perfect for modern homes, apartments, and remodels.
Wood Fireplaces
Traditional wood-burning fireplaces built for warmth, ambiance, and timeless design appeal.
Repair, Service & Cleaning
Annual inspections, maintenance, and repairs to keep your fireplace safe and efficient through Wisconsin winters.
Outdoor Firepits
Bring warmth and ambiance to your outdoor living space with premium firepits, fire bowls, and fire tables, available only at our Chicago showroom.
How the Fireplace Buying Process Works
From the first conversation to final installation, we guide you through every step so you choose the right fireplace with confidence.
1
Talk to an Expert
We learn about your home, goals, fuel type, and style preferences to point you in the right direction.
2
Visit the Showroom
See real fireplace options in person and compare styles, heat output, and designs side by side.
3
In-Home Evaluation
4
Quote & Installation Plan
What Our Clients Say
Trusted by Hundreds of Happy Homeowners
Why Choose Us
Why Milwaukee Homeowners Choose American Heritage
We are committed to delivering high-quality fireplace solutions with expert craftsmanship, showroom guidance, and customer satisfaction at the core of everything we do.
A true showroom-first experience
See 60+ fireplaces burning live in our showroom, not in a catalog, so you know exactly what you are getting.
Over 30 years serving Southeast Wisconsin
Family-owned since 1992, we have served Milwaukee-area homeowners for more than three decades.
Certified, insured local installation crews
Every installation is handled by our own certified and insured Milwaukee team, not subcontractors.
Transparent, upfront estimates
Clear pricing with detailed guidance before work begins, so you always know what to expect. No hidden costs.
Top brands across every fuel type and budget
Leading fireplace brands across gas, wood, and electric, with options for every home and budget.
Get Started
Transform Your Home with a Premium Fireplace Experience
Visit our Milwaukee showroom to compare styles side by side, or request an in-home consultation.
FAQs
Frequently Asked Questions
What type of fireplace is best for my home?
The best fireplace depends on your heating needs, lifestyle, and installation requirements. Gas fireplaces offer convenience and efficiency, wood fireplaces provide a traditional experience, and electric fireplaces are easy to install and maintain. Our experts can help you choose the right option.
Do you offer professional fireplace installation?
Yes. Our certified installation team handles everything from new fireplace installations to inserts, gas line connections, venting, and finishing work to ensure your system operates safely and efficiently.
Can you upgrade my existing fireplace?
Absolutely. We can transform outdated or inefficient fireplaces with modern gas inserts, electric inserts, new surrounds, updated mantels, and other custom upgrades.
How often should a fireplace be serviced?
We recommend scheduling a professional inspection and maintenance service once a year to keep your fireplace operating safely, efficiently, and according to manufacturer guidelines.
Do gas fireplaces provide real heat?
Yes. Modern gas fireplaces are designed to provide excellent supplemental heat while offering the beauty and convenience of a real flame without the hassle of wood-burning maintenance.
Do you offer financing options?
No. We do not currently offer financing. Contact our team and we will be glad to walk you through pricing and payment options for your fireplace project.
Why should I choose your company?
We combine premium fireplace products, expert installation, personalized design guidance, and dedicated customer service to help homeowners create beautiful, comfortable living spaces they can enjoy for years.
