Effective Date: June 11, 2026

American Heritage Fireplace (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website, https://americanheritagefireplace.com/.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, request information, or use our services.

Information We Collect

We may collect the following types of information:

Personal Information You Voluntarily Provide

When you interact with our website, you may provide information including:

• Name
• Email address
• Phone number
• Mailing address
• Information about your fireplace project or service request
• Any information submitted through contact forms or quote request forms

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited
• Date and time of visits
• Referral sources
• Website usage and interaction data

This information helps us improve website performance and user experience.

How We Use Your Information

We may use your information to:

• Respond to inquiries and quote requests
• Schedule appointments and consultations
• Communicate regarding products and services
• Provide customer support
• Improve our website and services
• Analyze website traffic and visitor behavior
• Measure advertising effectiveness
• Maintain internal business records
• Comply with legal obligations

Call Tracking and Analytics

To improve our marketing efforts and customer experience, we may use call tracking services, analytics tools, and advertising platforms, including but not limited to:

• Google Analytics
• Google Ads
• Google Tag Manager
• Call tracking platforms such as CallRail

These technologies may collect information regarding how visitors interact with our website and advertisements.

Telephone calls placed through tracking numbers may be recorded or monitored for quality assurance, training, and performance measurement purposes, where permitted by applicable law.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Remember user preferences
• Analyze website traffic
• Improve website functionality
• Support advertising and remarketing efforts

Most web browsers allow you to control cookie settings. Disabling cookies may impact certain website features.

Sharing of Information

We do not sell your personal information.

We may share your information with trusted third parties who assist us in operating our business, including:

• Website hosting providers
• Marketing and advertising partners
• Analytics providers
• Customer relationship management platforms
• Call tracking providers
• Service providers necessary to fulfill customer requests

These parties are only permitted to use your information for authorized business purposes.

We may also disclose information if required by law or when necessary to protect our legal rights.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our website may contain links to third-party websites, including review platforms, social media channels, or Google Business Profiles.

We are not responsible for the privacy practices or content of third-party websites. We encourage users to review their respective privacy policies.

Children’s Privacy

Our website and services are intended for adults and homeowners. We do not knowingly collect personal information from children under the age of 13.

If we become aware that information from a child under 13 has been collected, we will take reasonable steps to delete such information.

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• The right to request access to personal information we maintain about you
• The right to request correction of inaccurate information
• The right to request deletion of personal information, subject to applicable exceptions
• The right to opt out of certain forms of data processing where required by law

To exercise these rights, please contact us using the information below.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us.

Sales Inquiries

American Heritage Fireplace

Email: sales@amherfire.com

Service Inquiries

American Heritage Fireplace

Email: service@amherfire.com

Milwaukee Showroom

4475 S. 13th St.

Milwaukee, WI 53221

Phone: 414-281-4203

Chicago Showroom

3054 N. Western Ave.

Chicago, IL 60618

Phone: 773-697-0123