Effective Date: June 11, 2026

Welcome to American Heritage Fireplace. These Terms & Conditions (“Terms”) govern your use of our website located at https://americanheritagefireplace.com/ (“Website”) and any information, products, consultations, or services offered by American Heritage Fireplace (“Company,” “we,” “our,” or “us”).

By accessing or using this Website, you agree to comply with these Terms. If you do not agree with these Terms, please do not use this Website.

1. Company Information

American Heritage Fireplace operates from the following locations:

Milwaukee Showroom

4475 S. 13th St.
Milwaukee, WI 53221
Phone: 414-281-4203

Chicago Showroom

3054 N. Western Ave.
Chicago, IL 60618
Phone: 773-697-0123

2. Use of This Website

You agree to use this Website only for lawful purposes and in a manner that does not:

• Violate any applicable laws or regulations;
• Interfere with the security or functionality of the Website;
• Attempt to gain unauthorized access to our systems;
• Introduce viruses, malicious code, or harmful technology;
• Use automated methods to collect Website data without our written consent;
• Misrepresent your identity or submit false information.

We reserve the right to restrict or terminate access to users who violate these Terms.

3. Estimates and Quote Requests

Information submitted through our contact forms, quote requests, email communications, or telephone calls does not constitute a binding agreement.

Any estimates, pricing discussions, project recommendations, or consultations provided through the Website are:

• Subject to change;
• Based on the information available at the time;
• Non-binding until confirmed through a written proposal, agreement, or approved work order.

Final pricing may vary depending on:

• Product selection;
• Site conditions;
• Venting requirements;
• Installation complexity;
• Permit requirements;
• Additional labor or materials required to complete the project.

4. Product Availability

Products displayed on this Website are presented for informational purposes only.

Availability of fireplaces, inserts, accessories, and related products may change without notice due to manufacturer availability, supply chain conditions, or discontinued product lines.

We reserve the right to modify, discontinue, substitute, or limit products at any time.

5. Installation Services

Installation services are subject to:

• Site evaluation and approval;
• Applicable building codes;
• Manufacturer specifications;
• Scheduling availability;
• Geographic service area limitations.

Additional work required to bring an installation into compliance with local codes or safety standards may result in additional charges.

Estimated project timelines are approximate and may be affected by weather conditions, product availability, permitting, inspections, or circumstances beyond our control.

6. Service and Repair Requests

American Heritage Fireplace primarily focuses on new fireplace installations, upgrades, remodels, and fireplace conversions.

While repair and maintenance services may be offered in certain circumstances, availability is limited and subject to technician capacity and service area restrictions.

Submission of a service request does not guarantee acceptance of the work.

7. Warranty Information

American Heritage Fireplace provides a standard one-year workmanship warranty on qualifying installation services unless otherwise stated in writing.

Manufacturer warranties remain separate and are governed exclusively by the terms established by the product manufacturer.

Warranty coverage does not apply to issues resulting from:

• Misuse or neglect;
• Improper operation;
• Unauthorized modifications or repairs;
• Lack of required maintenance;
• Acts of nature;
• Conditions outside of our control.

Specific warranty details will be provided with your project documentation.

8. Intellectual Property

All Website content, including but not limited to:

• Text;
• Graphics;
• Images;
• Logos;
• Design elements;
• Layouts;
• Videos;
• Downloadable materials;

is the property of American Heritage Fireplace or its licensors and is protected by applicable intellectual property laws.

You may not reproduce, distribute, modify, republish, or exploit Website content without prior written permission.

9. Third-Party Links

This Website may contain links to third-party websites, including manufacturer websites, review platforms, mapping services, and social media channels.

We do not control and are not responsible for the content, policies, or practices of third-party websites.

Accessing third-party websites is done at your own risk.

10. Testimonials and Project Photography

Customer reviews, testimonials, before-and-after images, and project galleries displayed on this Website are intended to illustrate customer experiences and project examples.

Individual results may vary depending on product selection, installation conditions, and homeowner preferences.

Project images may include completed installations used with customer permission or appropriately licensed photography.

11. Limitation of Liability

To the fullest extent permitted by law, American Heritage Fireplace shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising from:

• Use of or inability to use this Website;
• Reliance on information contained on the Website;
• Delays or interruptions in Website availability;
• Errors or omissions in Website content;
• Third-party actions or services.

Our total liability relating to the use of this Website shall not exceed the amount paid, if any, by you for accessing the Website.

12. Indemnification

You agree to defend, indemnify, and hold harmless American Heritage Fireplace, its owners, employees, technicians, contractors, and affiliates from any claims, damages, liabilities, costs, or expenses arising from:

• Your violation of these Terms;
• Your misuse of the Website;
• Your infringement of another person’s rights.

13. Privacy

Your use of this Website is also governed by our Privacy Policy, which explains how we collect, use, and safeguard personal information submitted through the Website.

14. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of the State of Wisconsin, without regard to conflict of law principles.

Any disputes arising under these Terms shall be subject to the appropriate courts located within Wisconsin, unless otherwise required by applicable law.

15. Changes to These Terms

We reserve the right to modify these Terms & Conditions at any time without prior notice.

Any updates will be posted on this page with a revised Effective Date. Continued use of the Website following any changes constitutes acceptance of the updated Terms.

16. Contact Us

If you have any questions regarding these Terms & Conditions, please contact us.

Sales Inquiries

Email: sales@amherfire.com

Service Inquiries

Email: service@amherfire.com

Milwaukee Showroom

4475 S. 13th St.
Milwaukee, WI 53221
Phone: 414-281-4203

Chicago Showroom

3054 N. Western Ave.
Chicago, IL 60618
Phone: 773-697-0123